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- Penjire Newsletter - Issue #11
Penjire Newsletter - Issue #11
Beyond Potential
Hi there,
Recently, much of my focus has been on mastering the art of storytelling to effectively raise funds for my startup. In exploring various communication strategies, I've been particularly intrigued by the role of charisma. How important is charisma in this context? As it turns out, quite a lot.
Whether we're applying for jobs, pitching startup ideas, or recruiting top talent, storytelling is at the core of our efforts. We often focus on what to say, but how we say it can be even more important. I've found that mastering the delivery of your story is essential to making a memorable impression during that all-important first interaction.
In this issue, I want to highlight the power of charisma and share a powerful TEDx talk by Prof. John Antonakis that has influenced my approach.
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๐ Get Inspired
Let's face it: charisma matters - TEDxLausanne
One day John's research findings gave him a shock. Children could reliably pick winners of parliamentary runoff elections only using facial appearances! More studies from politics and business helped confirm that looks could determine a leader's success. Rather than switching careers to plastic surgery, John asked: how can leaders go beyond being "faced" to connect with their audience via words and actions? John found an answer: charisma. โคต
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Stay curious,
Guga