Penjire Newsletter - Issue #11

Hi there,

Recently, much of my focus has been on mastering the art of storytelling to effectively raise funds for my startup. In exploring various communication strategies, I've been particularly intrigued by the role of charisma. How important is charisma in this context? As it turns out, quite a lot.

Whether we're applying for jobs, pitching startup ideas, or recruiting top talent, storytelling is at the core of our efforts. We often focus on what to say, but how we say it can be even more important. I've found that mastering the delivery of your story is essential to making a memorable impression during that all-important first interaction.

In this issue, I want to highlight the power of charisma and share a powerful TEDx talk by Prof. John Antonakis that has influenced my approach.

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